SOAK UP THE SAVINGS!

SOAK UP THE SAVINGS!

On Sale Now – Don't Miss Out!

On Sale Now – Don't Miss Out!

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Official Campaign Tagline

This was L.L.Bean's major brand campaign theme, encouraging everyone to step outside and embrace the outdoors. The tagline plays on the double meaning of "outsider" – both an outdoor enthusiast and someone who steps away from indoor life

NEW ARRIVALS

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Craftsmanship

Craftsmanship

Many of L.L.Bean's most iconic products – including the Bean Boot and Boat and Tote – are still handcrafted in Maine by skilled artisans, a point of pride that connects every product to its heritage

Many of L.L.Bean's most iconic products – including the Bean Boot and Boat and Tote – are still handcrafted in Maine by skilled artisans, a point of pride that connects every product to its heritage

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Product Philosophy

Built to Last. Proven in the Field. L.L.Bean's commitment to durability is legendary – from their triple-stitched Bean Boots to their field-tested apparel. Products are tested "in the lab and in the field" before they reach customers